TikTok Shop is changing what it means to be a creator
Creators are no longer just generating attention. They can now become genuine sales channels, changing how brands measure influence and how creators build businesses.
Read the story →The business behind the creator economy.
The Chnnl follows the creators, companies, platforms and money shaping the new media economy.
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TikTok Shop is changing what it means to be a creator
Creators are no longer just generating attention. They can now become genuine sales channels, changing how brands measure influence and how creators build businesses.
THE CHNNL / FIELD NOTECHECKOUT
Why brands are starting to treat creators as sales channels
Follower counts still matter, but the ability to generate measurable sales is creating a different kind of creator value.
THE CHNNL / FIELD NOTENETWORK
The rise of the TikTok Shop agency
A new generation of agencies is emerging around creators, affiliates, brands and social commerce.
What does a TikTok Shop creator actually earn?
Commission, GMV, retainers, samples and LIVE shopping are creating several different creator income models.
Creators are building businesses beyond sponsorships
Affiliate commerce, products, subscriptions and creator led companies are expanding what a creator career can look like.
The platforms are competing for creator businesses, not just creator attention
TikTok, YouTube and Instagram increasingly need to provide creators with ways to make money, not simply reach audiences.
01Editorial channel
Commerce
TikTok Shop, affiliate marketing, LIVE shopping and the infrastructure turning content into transactions.
Explore commerce →02Editorial channel
Business
The economics of being a creator, including revenue models, agencies, companies, funding and entrepreneurship.
Explore business →03Editorial channel
Platforms
What changes at TikTok, YouTube, Instagram and other platforms mean for people building businesses on them.
Explore platforms →04Editorial channel
Brands
How brands are working with creators, affiliates and social commerce.
Explore brands →05Editorial channel
People
Profiles and conversations with the people building the creator economy.
Explore people →There is more than one way into the creator economy.
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