THE CHNNL / FIELD NOTECHECKOUT
Why brands are starting to treat creators as sales channels
Follower counts still matter, but the ability to generate measurable sales is creating a different kind of creator value.
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The latest reporting and analysis from across the creator economy.
THE CHNNL / FIELD NOTEBUY / WATCH / BUILD
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TikTok Shop is changing what it means to be a creator
Creators are no longer just generating attention. They can now become genuine sales channels, changing how brands measure influence and how creators build businesses.
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9 storiesTHE CHNNL / FIELD NOTENETWORK
The rise of the TikTok Shop agency
A new generation of agencies is emerging around creators, affiliates, brands and social commerce.
THE CHNNL / FIELD NOTELEDGER
What does a TikTok Shop creator actually earn?
Commission, GMV, retainers, samples and LIVE shopping are creating several different creator income models.
THE CHNNL / FIELD NOTESTACK
Creators are building businesses beyond sponsorships
Affiliate commerce, products, subscriptions and creator led companies are expanding what a creator career can look like.
THE CHNNL / FIELD NOTEORBIT
The platforms are competing for creator businesses, not just creator attention
TikTok, YouTube and Instagram increasingly need to provide creators with ways to make money, not simply reach audiences.
THE CHNNL / FIELD NOTEPROFILE
The next important creator might not have millions of followers
Commercial influence can look very different from traditional social media popularity.
THE CHNNL / FIELD NOTEBRIEF
The creator brief is becoming a commercial document
The best briefs connect creative freedom with a clear view of audience, offer and outcome.
THE CHNNL / FIELD NOTEARCHIVE
YouTube is becoming a home for durable creator companies
Long-form attention, memberships and commerce make the platform more than a distribution channel.
THE CHNNL / FIELD NOTESTUDIO
Inside the new generation of creator operators
The people behind the camera are building teams, systems and repeatable revenue.