Making the business of being a creator easier to understand.

The Chnnl is a publication covering the business behind the creator economy.

We look at how creators are building businesses, how brands are working with them, and how platforms like TikTok, YouTube and Instagram are changing the way products are discovered, marketed and sold.

From TikTok Shop and social commerce to creator partnerships, agencies, platforms and emerging business models, The Chnnl follows where the creator economy is heading and the opportunities being created along the way.

Our aim is simple: make the business of being a creator easier to understand.

For creators. For brands. For anyone paying attention to where media and commerce are going next.